Wednesday, May 23, 2012

How Will Social Media Technology Impact PLM?


I just read an article (Read it here, if you like) that highlights the amazingly fast rise of Pinterest as a social media site. I also found some interesting statistics about people's experiences with social media:

  • 91% of today’s online adults use social media regularly
  • 300,000+ businesses have a presence on Facebook
  • 28% of smartphone owners watch video on their phone in a typical month
  • It has been found:
    • $15,000 in direct mail = 200 new customers
    • $7500 in billboard ads = 300 new customers
    • $0 spent on Twitter = 1,800 new customers
  • Only 18% of traditional TV ads generate a positive ROI
Facebook, Youtube, and eBay were the three top brand searches in 2011. The most popular social networks are Facebook, Twitter, and moving into third place, Pinterest; pushing Linkedin to number four.

Facebook is #1 today: 1 in 4 page views are on Facebook. Second is Youtube for video content, and finally Google is third. What this means is that if you don't have a presence on Facebook, or Youtube, then you are missing many of the eyeballs that you need to make money.

If you have a blog, or a traditional web presence, then you need to make sure people can link between your various social personas easily and quickly; many companies do not understand this yet. Mobility is also a strong trend, as more and more people log into the internet from smart-phones, iPads, Kindles, and other mobile devices. If your web site looks like a steaming pile of moose poo-poo on a mobile device, then you will not get the kind of traction you are hoping for from your web site.

Companies are not only working on their traditional web presence, but some of the heavy-weights are getting into the social media space big-time. SAP just bought Ariba for $4.3 billion to support the cloud and mobility, Salesforce.com bought Buddy Media for $690 million, and Oracle just bought Vitrue for $300 million and then they bought Collective Intellect, all to support social clouds, mobility, and social analytics.

All of these new technologies will have a big impact on PLM. The way your users collaborate will change dramatically in the next 5 years: We will go from a predominantly email collaboration model to a cloud-based social platform model; We will see a much stronger push for mobile access to all information; We will see the emergence of Social PLM. These changes will help you, or your competitors, to be more efficient and productive; which, is up to you.

What changes do you see coming in your business?

Cheers

-Jim

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