Thursday, August 30, 2012

Social Media: "The Reports of my Death are Greatly Exaggerated!"

Lately I have been reading a lot of blogs/articles/stories about the demise of social media, and how it's unnecessary in many places, especially PLM. Of course, I do not agree. Articles such as, "Facebook, Twitter? Can The Decline of Social Media Come Fast Enough?" or this one: "Does Social Media Belong in CAD Applications?" continue to appear. I am sure we will see these types of stories every week; they shock people and get them to take notice. Here's the same type of story from 2009: The Death of Social Media. 

One thing that bothers me about these stories is that many of the people who write them are not really users of social media. Some of them dabble, or have stepped away, or they don't even use it at all. Then, from afar, they believe they can predict how it can and should be used, if at all. I doubt any of them ever had Klout scores over 30, or that they even know what a Klout score is.

Before predicting that social media is bad, or useless, or dead, you should use it. I have noticed that many of the problems that were mentioned in 2009 are much less troublesome today, and more and more people are seeing the benefits of social media when combined with PLM.

PLM vendors are starting to provide integrated social tools that allow users to integrate their tasks with the larger enterprise. There is great benefit when Engineering projects can be shared with other parts of the business, such as service, manufacturing, procurement, shop floor, etc; this is what Collaborative Engineering was all about, many years ago. Today we can actually collaborate in a controlled way that provides great value to the business by using Social Media principles and tools.

I am looking forward to all of the great technology that will be developed around PLM, and especially those that make use of social media.

What do you think?

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