Friday, October 4, 2013

Let's Take a Ride on the Hyperloop!

Have you heard of the Hyperloop? No, it's not a new roller-coaster at Cedar Point (the best amusement park for roller coasters in the US, in case you're wondering). The Hyperloop is a proposed transportation method deisgned by Elon Musk, creator of PayPal, and CEO of Tesla and SpaceX. Yes, he is a very creative guy. I was reading an article about the Hyperloop, and how a few people at Autodesk have imagined a few updates to the original design.

This innovative concept of how we might travel in the future is very intriguing. Imagine traveling in a tube at up to 700 MPH from San Francisco to Los Angeles in 30 minutes. These tubes could be strung all over the place and allow us to speed around from place to place very quickly. The folks at Autodesk are proposing carbon fiber to make the tubes lighter and stronger. In fact, they have some good ideas that might even make this kind of project feasible.

How about your business? Do you look at new technologies and think about how they can be used to make you more successful in the future? Or, do you spend most of your time running around fighting fires, and working over-time to push products out the door. It goes without saying that PLM will be required to support new technologies that transform your business.

What new technology are you studying to make your business better? There are many new ways of working that could have a tremendous impact on your future customers: the cloud, mobility, big data analysis, social PLM, and more. If you ignore these new opportunities, your competitors might get there before you.

Does it make sense to hurtle around in a tube? Would you be willing to try it? Remember, people scoffed at many technologies that we now take for granted:

"Radio has no future. Heavier-than-air flying machines are impossible. X-rays will prove to be a hoax." -- William Thomson, Lord Kelvin, British scientist, 1899.

What do you think?

- Jim


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