Let's Take a Ride on the Hyperloop!

Have you heard of the Hyperloop? No, it's not a new roller-coaster at Cedar Point (the best amusement park for roller coasters in the US, in case you're wondering). The Hyperloop is a proposed transportation method deisgned by Elon Musk, creator of PayPal, and CEO of Tesla and SpaceX. Yes, he is a very creative guy. I was reading an article about the Hyperloop, and how a few people at Autodesk have imagined a few updates to the original design.

This innovative concept of how we might travel in the future is very intriguing. Imagine traveling in a tube at up to 700 MPH from San Francisco to Los Angeles in 30 minutes. These tubes could be strung all over the place and allow us to speed around from place to place very quickly. The folks at Autodesk are proposing carbon fiber to make the tubes lighter and stronger. In fact, they have some good ideas that might even make this kind of project feasible.

How about your business? Do you look at new technologies and think about how they can be used to make you more successful in the future? Or, do you spend most of your time running around fighting fires, and working over-time to push products out the door. It goes without saying that PLM will be required to support new technologies that transform your business.

What new technology are you studying to make your business better? There are many new ways of working that could have a tremendous impact on your future customers: the cloud, mobility, big data analysis, social PLM, and more. If you ignore these new opportunities, your competitors might get there before you.

Does it make sense to hurtle around in a tube? Would you be willing to try it? Remember, people scoffed at many technologies that we now take for granted:

"Radio has no future. Heavier-than-air flying machines are impossible. X-rays will prove to be a hoax." -- William Thomson, Lord Kelvin, British scientist, 1899.

What do you think?

- Jim

Autodesk 2014: How Will the Cloud Affect PLM?

Today, Autodesk presented a look at their 2014 portfolio along with a preview of their offerings for building, plant, product, and factory design. If you missed any of the information, you can check out the CIMdata write-up: Autodesk 2014 Design and Creation Suites Give Flexibility to Innovate More. Or you can look at more information on the Autodesk website.

Autodesk has also introduced a re-branding for all of their suites. You can see the new logo above. Don't be confused, it's not the logo for Google Drive; that wouldn't be right. Along with this new logo comes new capabilities that seek to leverage the advantages of the cloud, and tie these suites together in a way that will benefit customers. How this works in the future and in practice is still an open question. Autodesk said there are already millions of people taking advantage of their 2014 solutions.

This started me thinking about PLM in the cloud and how Autodesk might leverage this technology to make PLM more robust and ubiquitous throughout major corporations. I think Autodesk is taking the lead in this area as they roll out solutions that feature a cloud model, without making the cloud a big deal. Subscriptions to these kinds of tools are not new; Aras PLM and Arena Solutions have been PLM pioneers in this area. But, with Autodesk there is a considerable user base and a large breadth of solutions that makes this an interesting experiment to watch.

I want to see how large corporations will adopt PLM cloud technology to support their global organizations. Larger companies will likely already have some type of private cloud that they use for many activities. However, having the ability to use PLM applications that are designed to take advantage of the cloud could be a real payoff for PLM. These new tools would be smart enough to know when to use the cloud and when to use local resources. The user should never have to tell the application that they want to use "the cloud"; the applications should be smart enough to know about the available resources, and use them efficiently.

I am looking forward to seeing smarter PLM solutions that will take advantage of the could and any other available resources automatically. But, I think we shouldn't be continually talking about the cloud. That's like talking about what types of disk drives are used by IT, and where they are located. The bottom line is: we don't care! IT cares, but the PLM user doesn't care. Just give us all the resources we need and get us what we want when we want it. To PLM solutions providers: give us intelligent tools that anticipate what we will do, and make sure we have as much resource as we need to get our jobs done. I don't want to worry about the cloud, or federations, or multi-tenants, or anybody else living in my cloud.

I think the less we talk about the cloud the better. The cloud is often nothing more than a Red Herring. We get hung up on what it's all about, when all we really want is efficient, easy to use PLM. I hope the cloud is part of that equation, but let's move on.

What do you think?

Jim